We create a hole new experience for a new Opel target group.
We should create a Microsite without budget for producing seperate content. So we started to research all AMPERAe assets and found a product movie. Only produced for the Paris Motor Show.
We liked the movie and strated to create a mobile first experience around that. The Users should get the possibility to deepdive into the movie and get really fast more information about the new AMPERAe. Everything with only one gesture.